BMW Group expands their Trainee Programme across Europe with CareerFairy’s live streams.

BMW Group partnered with CareerFairy to improve their Trainee Programme for engineering and business students. By using CareerFairy's platform, BMW was able to streamline the promotion process and expand its reach across Europe. This resulted in a large qualified talent pool and an increased number of live stream participants.

2666

Total Regsitrations

1587

Total Talent Pool

5

Number of Live Streams

Challenges

The automotive industry is progressively moving toward computerised products. Recruiting needs are also shifting from classical engineering profiles towards computer science and technical profiles. BMW has realised that amongst this graduate group, their otherwise really strong employer brand is not enough to be the employer of choice. Students may first think of Google, Microsoft or Amazon.

Similarly, the whole automotive industry is undergoing this shift and is fighting for attention to fill Automobile IT and Engineering roles. Due to the lack of applicants in Germany, the BMW Group has widened the criteria for their trainee programme and is welcoming students from well beyond Germany’s borders. This can be challenging in itself, and until recently would have required individual visits to universities across Europe.

Personally, I find it much easier to manage the programme now, as everything is in one place. I don't have to juggle between different platforms, which saves me a lot of time and effort. One thing I particularly love about CareerFairy is that it's user-friendly, and the support team is always available. So, I didn't have to go through a steep onboarding process. It's just simple and straightforward.

Bernhard Grundner

HR Marketing Future Talent Programmes at BMW Group

Solutions

Before CareerFairy, BMW Group used to promote the trainee programme with a live stream hosted on Instagram Live. Since the target audience was there, it seemed like an easy choice but it turned out to be lacking in professionalism and of course, it was in no way tailor-made to specific recruiting needs. With CareerFairy however, this has more the character of an accessible online event and has talir-made features that allow to directly promote the stream online, on the career webpages or other channels. Using CareerFairy has led to greater reach for many more students and therefore applications. Another advantage is that integrating CareerFairy in the company’s recruiting workflow wasn’t putting strain on the ressources, but with similar efforts, the result is more professional, with better continuity and, in addition, the company can track the results.  

Company Name
BMW Group
Company Size
1000+ employees
Profiles Recruited
Mechanical Engineering, Electrical Engineering, Computer Science, Engineering, Economics
Countries Targeted
Germany, Switzerland, Austria
Because of a live stream, I was able to score a lot of points during my job interview and finally got offered the job at HR Campus! CareerFairy is a great new way to get to know companies from the comfort of your own home!
Mario S.
I love watching live streams, especially seeing people from other teams, not just recruiters. It helped me to choose the best companies I then applied to work for. I am pretty confident one of them will hire me.
Sara Y.
The CareerFairy website is easy to handle. And also, the live streams are a simple and affective way to expand my network.
Naomi Lynn H.

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